Dr. Kyriakos Kyriakopoulos is Professor of Strategy and Marketing and Associate Dean of Academic Programs Enrollment at ALBA Graduate Business School at the American College of Greece. Before ALBA, he was Assistant Professor of Marketing at the University of Maastricht, the Netherlands. Dr. Kyriakopoulos’ research centers on innovation explored with the lenses of improvisation, market learning, embedded ties, and marketing resources. His work has received scholarships and research grants from the Greek State Fellowship Foundation, METEOR (Maastricht University), and MSI (USA). His research has appeared in leading international journals such as the Journal of Marketing, Organization Studies, Journal of Product Innovation Management, International Journal of Research in Marketing, Journal of Management Studies, Agribusiness and international conferences (e.g., AMA, EMAC, OKLC). He has acted as a referee for journals and conferences such as Journal of Marketing, Academy of Management Journal, Journal of Product Innovation Management, Organization Studies, International Marketing Review, Agribusiness, American Marketing Association conferences. Dr. Kyriakopoulos has taught Competitive Strategy, Customer Centricity, Business Planning, and Marketing Management in BA, MBA and Executive Education programs. He has taught executive seminars at several firms such as Philip Morris, Vodafone, Eurobank, Titan, Siemens, Quest, Novo Nordisk, Shell, Minerva, Athens International Airport, S&B, Mars, Eureco, NN, and Ericsson. He has also taught in the High Potential Management Program of the Scandinavian Executive Institute (Denmark) with INSEAD. He is a member of American Marketing Association, European Academy of Marketing, and Academy of Marketing Society.